Ghee butter private label is a B2B (business to business) solution and it is gaining quick popularity worldwide as the dairy market has taken a great pace. 

It is profitable indeed as the manufacturing company can increase its business volume without taking added liability to market their products. But the client companies are not anyhow behind in terms of gaining an advantage. The list of advantages for them is no less significant.

Lesser responsibility, the bigger is the profit

When a company plans to create its private label product, a 3rd party manufacturing company takes the responsibility of the product manufacturing. For an obvious reason, this purchaser company can skip the liability of maintaining a production unit and all the related expenses of maintaining a production team and machinery maintenance. The purchaser buys the finished product. This is the immediate profit of starting a private label manufacturing business. 

Under a private label manufacturing business practice, in many situations, the product packaging and printing services are often offered by the concerned manufacturing company, and it is again an advantage for the buyer. With these immediate facilities in hand, with a good quality product, the profit margin of the buyer gets significantly higher. This applies to the Ghee butter private label business.


In terms of price, private label products are less expensive than their branded siblings. With the right marketing strategy, these products can bring higher revenue from the market.

Exclusivity is ensured: but how?

Private Label branded (ghee) clarified butter products are initially non-branded products or new brand products. If the quality of the product is found good and consistent/ guaranteed, Consumers generally show their interest and loyalty toward the product. If private label ghee products are found at par, these dairy staples can enjoy the popularity equal to the premium ghee products, which is another advantage of the Ghee butter private label business.

Having a loyal customer base is easier 

Private label products are often found with the premium quality, and as the price of these products is found comparatively lesser than the premium brand products, it is easier to build a loyal user community who prefer and refer the product for their friends and siblings.

Similar to this way, Ghee butter private label business is a B2B business opportunity and it hardly works in the B2C module. By working with a private label ghee manufacturer to procure dairy ghee products befitting their product planning, a business organization can increase its product inventory for a reduced cost and pull a new set of customers at the same time with consistent loyalty.

A private label ghee product is available only from a specific company. If market demand is generated, consumers will come to the private label owner only, for the specific product purchase. 

Special support in brand building

It is most convenient to start a new brand with a private label business agreement. This applies to the Ghee butter private label business as well. You can create your customized specification, you can create your customized designer label, as well as you can create unique product packaging for the new product.

In this business model, the buyer doesn’t have the liability of quality control of the produced ghee in the traditional way, so he can invest his time and bandwidth in marketing the private label ghee product. Also, he can enjoy the complete liberty of production control, which is the other way to control the supply chain.

The buyer company can feed the manufacturer about market report and can change his product specification accordingly.

Cost efficiency is a prime advantage

If you research with branded products and Ghee butter private label products, we will find that private label products are cheaper. The manufacturer can produce private label ghee products in bulk quality and they don’t have any liability for retailing and marketing of the same, hence the product is available in lesser cost as happened with ghee butter in private label. It is commonly observed that private label products like ghee butter, is 30-35% cheaper at times than the price of the brands with national repute.

Bulk procurement, single and one-spot transportation, and zero expense for the marketing campaign are the reasons for the lower price of a ghee butter product under private label manufacturing.

The facility of wholesale income

Private label business offers the facility of wholesale income both for the buyer and the producer. The producer gets the order of a bulk quantity and the buyer gets the access of the premium product under his flagship brand. With good quality ghee butter and controlled supply in the market, the buyer can exercise complete control on its private label product and can get to earn wholesale income also.

This is one of the reasons, in the private label business, especially in Ghee butter private label product manufacturing only a certified and duly accredited manufacturer can deal with this product manufacturing standards. Unless the produced ghee butter is prepared with the best quality assurance, it is difficult for private label ghee products to standalone in-crowd.  

If you are planning to start for the Ghee butter private label business, you may contact Milkio Food of New Zealand. The company offers Organic Cow Ghee, Grass Fed Cow Ghee, High Aroma Cow Ghee, High Aroma Sheep Ghee, Infused Ghee [Lime and Garlic], Blend Ghee, Milk Powder, butter, etc. with consistent quality. Contact Milkio Foods for availing their Ghee butter private label service facility.  

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