Ghee butter private label advantages

  • September 7, 2021
  • Posted by:admin
  • Category:

Ghee butter private label is a B2B (business to business) solution. The business module is gaining quick popularity worldwide as the dairy market has taken a great pace. 

Ghee butter private label business is profitable indeed as the ghee manufacturing company can increase its business volume without taking added liability to market their products. But the ghee buyer companies are not anyhow lagging behind in terms of gaining advantages. The list of advantages for them is no less significant.

Lesser the responsibility, the bigger is the profit

When a company plans to create its private label product, a 3rd party manufacturing company may take the responsibility of the product manufacturing. For an obvious reason, this purchaser company can skip the liability of maintaining a production unit and all the related expenses of maintaining a production team and machinery maintenance. The purchaser buys the finished product. This is the immediate profit of starting a private label manufacturing business. Ghee butter private label business runs on the same way.

Under a private label manufacturing business practice, in many situations, the product packaging and printing services are often offered by the concerned manufacturing company. It is again an advantage for the buyer. With these immediate facilities readily available in hand, with a good quality product, the profit margin of the buyer gets significantly higher. This applies to the Ghee butter private label business too.

In terms of price, private label products are less expensive than their branded siblings. With the right marketing strategy, these products can bring higher revenue from the market.


Exclusivity is ensured: but how?

Private Label branded (ghee) clarified butter products are initially non-branded products or new brand products. If the quality of the product is found good and consistent/ guaranteed, consumers usually express their interest and loyalty toward the product.

If private label ghee products are found at par, these dairy staples can enjoy the popularity equal to the premium ghee products, which is another advantage of the ghee butter private label business.

Having a loyal customer base is easier 

Private label products are often found with premium quality. As the price of these products is found comparatively lesser than the premium brand products, it is easier to build a loyal user community who prefer and refer the product for their social circle.

Similar to this way, Ghee butter private label business is a B2B business opportunity and it hardly works in the B2C module. By working with a private label ghee manufacturer, to procure dairy ghee products befitting their product planning, a business organization can increase its product inventory for a reduced cost. Also, the buyer company can pull a new set of customers at the same time with consistent loyalty.

A private label ghee product is available only from a specific company. If market demand is generated, consumers get happy and satisfied, it is easier to generate market demand. The requisition for the product in the market will come to the private label owner only, which is an assured business. 

Special support in brand building

It is most convenient to start a new brand with a private label business agreement. This applies to the Ghee butter private label business as well. You can create your customized specification, you can create your customized designer label, as well as you can create unique product packaging for the new product.

In this business model, the buyer doesn’t have the liability of quality control of the produced ghee in the traditional way. Therefore, he can invest his time and bandwidth in marketing the private label ghee product. Also, he can enjoy the complete liberty of production control, which is the other way to control the supply chain.


The buyer company can feed the manufacturer about market report and can change his product specification accordingly as and when needed.

Cost efficiency is a prime advantage

If we research with branded products and Ghee butter private label products, we will mostly find that private label products are cheaper. The manufacturer can produce private label ghee products in bulk quality. As they don’t have any liability for retailing and marketing of the same, the product is sold in a lesser cost. The same price pattern works for ghee butter  private label business. It is commonly observed that private label products like ghee butter, is 30-35% cheaper at times than the price of branded ghee butter products with market repute.

Bulk procurement, single and one-spot transportation, and zero expense for the marketing campaign are the reasons for the lower price of a ghee butter product under private label manufacturing.

The facility of wholesale income

Private label business offers the facility of wholesale income both for the buyer and the producer. The producer gets the order of a bulk quantity and the buyer gets the access of the premium product under his flagship brand.

With good quality ghee butter and controlled supply in the market, the buyer can exercise complete control on its private label product and can get to earn wholesale income also.

This is one of the reasons, in the private label business, especially in ghee butter private label product manufacturing, only a certified and duly accredited manufacturer can deal with this product manufacturing standard. Unless the produced ghee butter is prepared with the best quality assurance, it is difficult for private label ghee products to stand alone in-crowd.  

If you are planning to start the Ghee butter private label business, you may contact Milkio Food of New Zealand. The company offers 100% Organic grass fed Ghee, Grass Fed Ghee, Cultured grass-fed Ghee, grass-fed Sheep Ghee, Infused Ghee [Himalayan Pink Salt and Garlic], etc. with consistent quality. Contact Milkio Foods for availing their Ghee butter private label service facility.  

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