Ghee repacker is about the business where a client purchases produced ghee from the manufacturer and then they do the packing on their brand name for the further marketing of the product.
It is an official process of repacking and relabeling where the manufacturer renders his duty of ghee production but does not have the liability of product marketing or retailing.
What is ghee repacking business?
Startups or veteran marketing companies interested in dairy marketing often performs as ghee repacker. They find out a ghee manufacturer and they buy a bulk quantity of ghee on their brand name. Then they sell this new brand ghee by retailing under their private brand.
This repacking scheme is known by the names of the private label business and contract manufacturing process. In both the schemes, the buyer purchases ghee in his branding and designs ghee-packing in his way with an exclusive label, etc.
Ghee contract manufacturing: ghee repacking business scheme
It is the outsourcing B2B process of ghee manufacturing and ghee marketing. The contract manufacturer only makes ghee under the specification of the buyer. The manufacturer works under a contract, hence it is termed as a contract manufacturer. It is a kind of DIY process, where the buyer hires a ghee manufacturer to execute his ghee formula into a product. Rest all the responsibilities of marketing and retailing are of the buyer.
Contract manufacturing advantages
Ghee private label business: Plug and play ghee repacking
This ghee repacker business is buying a good quality ghee product from a manufacturing company and then selling the product under a different brand name. Here the manufacturing company reserves control over the product quality, and they sell the ghee in bulk to other retailers where retailers sell the ghee under their own name/brand.
Ghee contract manufacturing or Ghee private label business
If ghee repacker business scheme is the concern for a buyer, both Ghee contract manufacturing and Ghee private label business are lucrative in its way. There is a fine line of difference between these two B2B processes.
In contract manufacturing of ghee, the clients offer the ghee specification and formula, but in the private ghee label business, the buyer adopts the manufacturer’s product under their private brand. If we consider private label business a plug and play ghee repacker scheme, the contract manufacturing process is a DIY business scheme, implemented by a ghee manufacturer. Both the business projects are lucrative for the manufacturer because the manufacturer can sell in bulk and after manufacturing, he does have any responsibility for selling the product or retailing, etc.
How Milkio can help in ghee repacker business?
Milkio Foods is an established ghee manufacturer and is an old player in Private Label ghee production as well as in ghee contract manufacturing business. The dairy experts of this company can help new clients in understanding the best quality ghee suitable for the target market if needed. The company can help its clients to create their custom ghee and other dairy products along with label or packaging, in competitive price and quality assurance.
According to the industry norm, private label product suppliers shoulder ownership of their products along with their formula and specifications. Milkio Foods maintains that protocol, and as a result, giant marketing companies prepare their private brand ghee from Milkio round the year. The company on the other hand, because the facility of bulk produce keeps the price lower than the general branded product for worldwide retailing.
Businesses that do not have the equipment to produce their inventory or not interested to set their production unit but want to deal with assured ghee products in the market, will find Milkio Foods one of the best options in the market for their contract ghee manufacturer or manufacturer of private brand products. However, unlike the private label approach, ghee contract manufacturing needs more participation on the part of the retailer, who is supposed to provide product planning, formula, etc.
Milkio Foods works here for the benefits of the buyers and helps in designing the best product according to market demographics for the best market mobilization of the concerned client. For example, the clients may discuss with the manufacturer if the high aroma ghee will be the best for their market or something else, etc. The scope of ghee packer business becomes larger with Milkio Foods, NZ.
Regardless you are a startup or an established company wanted to expand your product portfolio in the dairy segment, ghee is always a wise choice.
The product has worldwide demand and it is a shelf-stable product, which has no risk of bulk purchase. Ghee repacker business is a viable choice in all the ways.
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