One is the primary producer and the other is the secondary producer. Primary producers maintain a dairy farm for producing the milk butter and the secondary ghee producers buy their raw materials from certified firms. For example, Milkio Foods of New Zealand is a secondary producer company that uses raw ingredients of ghee from organic-certified dairy farms only for making their organic grass-fed cow ghee.
How ghee is produced in the factory?
Ghee is produced from pure milk. In the traditional process, milk is converted into curd and by churning the card, we make milk butter. Now it is a slow cooking process. Milk butter is boiled on low to medium flame and from melted butter, gradually milk proteins like lactose and casein get separated.
The butter gets clarified in this slow-cooking process and that is why ghee is also called clarified butter. Clarified can be further caramelized and it is called ghee. Pure ghee producer companies keep this process completely transparent and no synthetic color, flavor, or preservative is used in ghee making.
Usually, five methods are used as ghee producer commercial processes. These are the traditional method, creamery – butter method, direct cream method, pre-stratification method, and continuous method.
Why the traditional method for ghee producing is the most popular?
The indigenous or traditional method is the most popular process of all the methods, and ghee produced by the traditional method represents a key share of total ghee production across the ghee producer countries. Modest technology, low-cost equipment, small-scale process, and greater organoleptic superiority of ghee are some of the causes for this popularity.
The methodology of ghee manufacture following this traditional method involves (i) fermentation (by lactic acid bacteria) of primary raw material (i.e., milk butter); (ii) an automated process to accumulate milk fat in a concentrated formula; and (iii) boiling of the fat concentrate at a specified range of temperatures for the removal of moisture and to bring the blending of milk fat with fermented residues of nonfat-milk solids. The distinctive aroma, flavor, and taste of ghee largely depend on the 1st and 3rd steps of this process.
How much milk is used for making 1 kg ghee?
The quantity of milk required for making 1 Kg ghee is slightly flexible as it depends on the type of animal. For 1 kg Cow ghee, it takes around 25 liters milk, and for buffalo, it takes 12.5 liters for making 1 kg ghee. Traditional cow ghee demands more milk: often 30-35 liters of cow milk is required for making 1 kg now ghee.
What happens if ghee is produced with salted butter?
It is globally observed, dependable ghee producer companies use unsalted dairy butter variety to produce good quality ghee. One of the reasons for not using salted butter in production is the tendency of salted butter in creating froth while boiling, which is difficult to manage. This is one of the reasons, salted butter is hardly used in quality ghee making.
There is another reason to avoid salted butter as ghee producer raw material. If ghee is made from the salted water, there is a high chance that the salt content of the butter gets concentrated and it will hamper the unique taste of procured ghee and it will be high in sodium content, which is detrimental to health. Milkio Ghee is free from Sodium.
What is ghee made from and why is it not vegan?
Ghee is clarified butter and it is typically made from cow’s milk, which means it’s not vegan. It’s a traditional Indian dairy product that is used as cooking oil, frying medium and taste enhancer.
Ghee making process eliminated lactose and casein. However, this dairy item contains butterfat and it is primarily derived from animal milk. This is the reason, ghee is not called vegan.
Why quality ghee producers prefer pure grass-fed milk?
Grass-fed milk is generated from the dairy cows that are fed with natural grass and silage-based foods. It has been observed that grass-fed cow milk contains more CLA (Conjugated Linoleic Acid), 9 kinds of phenolic antioxidants, and many other health-friendly minerals, etc. which means grass-fed milk made ghee is a better choice.
Premium ghee producers, therefore, prefer grass-fed milk for making the best quality ghee.
Which ghee is pure?
All ghee producers claim about the purity of their manufactured ghee. In general, the ghee prepared without adulteration, which means it is free of preservatives, color, and flavor is considered as a pure ghee variety.
If you want to test the purity of ghee, you can do it with simple rick. Take a teaspoon full ghee and apply heat. If it melts almost instantly and the ghee turns brown against heat, it is pure. Or else the ghee producer adulterated it already.
How ghee producers extend the shelf life of ghee?
Premium ghee producers maintain the purity of the manufactured ghee and ensure special care in ghee packaging so that ghee inside the pack remains moisture-proof, UV ray protected, and shielded from the unwanted heat exposure.
If you as the users can maintain ghee from unnecessary exposure to light, heat, and moisture, you can extend the shelf life of this dairy product. Usually, good quality ghee stays intact for 12 months from the date of manufacturing without the support of refrigeration.
What is ghee residue?
Ghee-residue is the by-product of the ghee manufacturing process. It is partly burned (burnt), light brown to the dark brown by color and moist inside by texture. During the manufacturing of ghee, the solids existing in milk-cream or milk-butter appears in the form of tiny particles and these particle together is called as ghee-residue.
The ghee-residue is gained after melted ghee is either strained with bag filters or muslin cloth and gets separated by nonstop centrifugal clarifiers. The produce of ghee-residue may vary depending on the method of ghee preparing process. This happens due to the difference in the non-fatty serum elements of the different quality of ghee butter/milk cream used for the making of ghee.
Milkio Food, New Zealand is one of the leading ghee producers, and the company manufactures Organic Cow Ghee, Grass-Fed Cow Ghee, High Aroma Cow Ghee, High Aroma Sheep Ghee, Infused Ghee [Lime and Garlic], Blend Ghee, Milk Powder, Butter, etc.
Ghee suppliers are one of the most important and active entities in the ghee supply chain and like any other suppliers in the market.
They ensure regular supply of this dairy product to the retail points for consumer purchase. The role of a supplier in business is to offer good quality products from a producer at a good price to a distributor or retailer for resale. The supplier works for the source of goods or services.
Who is a good quality supplier?
Product quality, price, accessibility, dependability and customer service are all important factors for checking before identifying a good supplier. A solid reputation is a good indicator of these qualities and the willingness to work with the manufacturer’s business by selling more products is another practical impetus of a dependable supplier.
The Importance of a Supplier in the ProductLife Cycle
Suppliers have an enormously vital role at every stage of a product life cycle, grass-fed ghee suppliers are no exception. From sourcing raw materials to helping in smooth production, and to find better options for raw materials as the market may get saturated, manufacturing units need to work thoroughly with their suppliers to get the best out of their products.
The role of a competent supplier
The role of a supplier in a business can be a challenging one as retailers consistently expect a certain level of quality, and manufacturers mostly expect suppliers to sell a considerable amount of stock. In the dairy ghee industry, a ghee manufacturer expects ghee suppliers to be flexible enough and are capable to maintain professional relationships in the market. Other important elements of a supplier’s role include:
Obedience with local laws: Suppliers should obey all pertinent laws and standards, including human rights protection and sensitive issues like child labor.
Impartial dealings from all retailers: Suppliers should provide equal opportunities for all retailers to do business with them. Ghee suppliers should place their products in all marketing territory so that a product can reach to consumers.
Best price potential: Suppliers should guarantee the best price and quality to retailers to keep trust among them. This will confirm repeat business in the same area successfully.
No clash of interest for suppliers: Suppliers should not do business with the people with whom a conflict of interest may come up. This may include family members, friends, and new or old colleagues. This is to reduce the risk of unfair dispute, however, sometimes it is allowed to expand the business under a strong flagship brand.
What Is the Difference between a Suppliers vs. distributor?
A supplier supplies a product or service to another business entity, usually to a distributor who can further sell it to a wholesaler or retailer. Suppliers can also be the manufacturer of a product as well as the distributor of the product. More often they don’t want to take the additional workload of distribution so they subcontract this activity to another business unit. This applies to the ghee suppliers as well.
A distributor, on the other hand, sources products from suppliers and sells them to a wholesaler or retailer at a slightly higher price to make a bit of profit for themselves. The main difference between these two groups is that one works more closely with the manufacturer (the supplier), and the other works closely with the retailer (the distributor).
Criteria of a professional supplier
The standards of a professional supplier are one of the main criteria for the selection. Besides professional reputation in the market, a supplier is expected to have some infrastructure about the supply business.
Realistic lead times from the receipt of the product order to delivery and adequate marketing experience in the dairy ghee business.
Minimum and maximum order quantities to receive.
Storage and handling facilities of sensible products like ghee.
Ability to follow specific methods of ghee delivery.
Quality assurance processes for a product delivered in retailers’ place.
Payment terms and conditions with the manufacturer/distributor.
Return policy of the product, for ghee suppliers, it is ghee product.
Contactable references for expanding the ghee business.
Different types of suppliers
Different types of suppliers are found in the market. In the dairy industry, ghee suppliers are mostly categorized into four distinct classes.
Manufacturers and Vendors are the companies that research, conceive, and produce the finished product, which is ready for purchase. Ghee Manufacturers and vendors are the sources of the ghee clarified butter supply chain. Distributors, wholesalers, resellers, etc. purchase ghee from manufacturers and vendors under the cheapest prices because of their bulk purchase.
Wholesalers and Distributors are the business units that may buy in bulk from several manufacturers or vendors. They warehouse the purchased goods for reselling to the smaller local distributors, wholesalers, and retailers. Distributors and wholesalers may also supply bulk quantities to an institution or government departments directly.
Importers and exporters – These suppliers will buy products (ghee) from manufacturers in one country and either export them to a wholesaler in a different country or import them from an exporter into their country.
Ghee Drop-shippers are suppliers of ghee from a specific supplier or multiple suppliers that will deliver the product directly to the buyer once they have made the purchase. This can be cost-effective as it excludes the necessity for storage of the item for sale.
Milkio Food is the manufacturer and wholesale ghee suppliers of organic grass-fed ghee. Based in New Zealand, the company exports its products all around the world.
Presently Milkio products are available in the USA, Australia, Taiwan, Saudi Arabia, UAE, Egypt, Singapore, Thailand, Japan, and in New Zealand itself.
A New Zealand based Ghee Company: always ahead of the curve in dairy production
A New Zealand based ghee company is always believed to produce better quality dairy products. Like ghee, and other dairy products. For natural reason, New Zealand dairy companies produce ghee or clarified butter has created a special niche in world dairy market.
New Zealand is well known globally as one of the best leaders for dairy farming, and as a producer of world class dairy products. According to statistics, New Zealand enjoys the status of world’s highest level of dairy self-sufficiency. It has been estimated recently that dairy cow number in New Zealand is higher than human population in this country.
According to New Zealand trade information, New Zealand dairy products are exported to more than 150 different markets each year. However, the top five markets for New Zealand dairy in the year to June 2020 will be China, Australia, the United States, the United Arab Emirates, and Japan, which is going to be an extensive territory. Superior quality products and consistent quality guarantee are the reasons behind this monopoly market and monopoly of ghee-company of New Zealand.
Easy procurement of raw materials, favorable natural climate, and consistent market demand are the main triggers that have led toward the world’s highest level of dairy self-sufficiency in New Zealand. A small population of the country is another reason behind having open pastures in this country, where healthy cows can graze. Due to small population, the percentage of environment pollution is almost under control in New Zealand.
The clean and green clement climate, affable soil quality, and plentiful water support of NZ pasture-based dairy farming system take good care of cows and sheep-herd. According to dairy experts, happy cow and sheep offer better quality milk than cows and sheep kept in captivity. In this context, it is worth mentioning that New Zealand’s animal welfare framework have received a number-1(one) ranking in the World Animal Protection’s Animal Protection Index.
Happy cows and their pure and healthy milk quality is the main impetus for any New Zealand based ghee company for their quality production standard.
Overall cleanliness leads to pure food for cattle
The natural safeguard of the country from harmful pests and contagious diseases have created a favorable condition for maintaining healthy cattle. This is one of the reasons behind maintaining best grass diet of the cows and sheep for having best quality grass fed milk quality for premium dairy production, a NZ ghee company is not an exception to this quality benefit.
Dairy industry in New Zealand: a legacy
Dairy industry is one of the most prosperous trade segments in New Zeeland. New Zealand’s first dairy processing factory was founded in and around 1875, and the first export shipment of frozen butter left Dunedin in the year 1882.
Since then, the dairy industry of New Zealand has followed a path of growth and merging, climaxing in the Dairy Industry Restructuring Act 2001, which started the present regulatory framework for the modern dairy industry in NZ.
Dairy framework contributes a lot
All dairy companies operating under NZ regulatory framework and the framework runs with strict policy of quality control, which creates a positive effect altogether making NZ dairy companies .
New Zealand dairy farmers are steadfast to recurrently improving their sustainability. Their efforts to date have comprised fencing over 26,000 km of waterways to exclude cattle, which is the backbone of any NZ based ghee company as a part of dairy industry.
Systematic animal management is a critical component of NZ dairy farm profitability and sustainability. From genetics to herd management and more, New Zealand dairy business integrates all the sides of farming for maintaining their dairy products quality, which obviously available for both primary and secondary producers in New Zealand.
Only around 10% of the world’s dairy cows maintained solely on grazed pasture. This is an imperative advantage of the New Zealand dairy industry. New Zealand enjoys a climate that, in most regions, grows green grass year-round, and is mild ample that cows can be kept outdoor round the seasons.
This means that the cost of feeding and caring for dairy cows is lower than anywhere else in the world.
Unique grazing management of the cattle is one of the reasons behind the superior quality of milk in New Zealand, which is the backbone of NZ dairy and its finest Quality.
Obviously a NZ ghee company get to enjoy this quality benefit.
Advanced breed of cattle is used in New Zealand
Traditionally, milking is done twice daily in standard farming, but in New Zealand farmers now milk their cows mostly once a day. They have reported a slight decrease in milk production, but experts say that this is counterbalanced by lower labor and operational costs, and obviously better quality cow milk.
Most of New Zealand’s dairy cows are Holstein-Friesians, Jersey cows, or Ayrshires. Holstein-Friesians and Jerseys were hybridized to produce improved breed of cows that are popular because they are mid-sized, fertile and more robust in health, and produce good milk that is higher in fat and protein ratio, which is used for producing premium quality dairy products in New Zealand.
The production of dairy products largely depends upon the reliable supply of high-quality milk. Since the 1980s, milk production has escalated in response to the relative productivity of dairy farming in comparison to other land uses in New Zealand.
Milkio: New Zealand based grass fed cow ghee manufacturer
Milkio is one of the leading dairy manufacturing companies in New Zeeland that specializes in manufacturing organic grass fed quality ghee and presently this dairy ghee company has spread their market in different global territories along with a steady demand in domestic market.
Milkio Foods maintains an extensive product line that includes organic grass fed cow ghee, grass fed sheep ghee, lime ghee, garlic ghee, and many more.
A ghee private brand is a cost-efficient consumable than a branded product
A ghee private brand is a new method of doing ghee business where a manufacturer produces a goods under the name of a different seller and sale the product without the brand loyalty. These products are also known as “ghee private label” or “store brand”. ghee private brand items can be offered to retailers, such as supermarkets, with higher margin than the usual brand-name goods.
The price of private label goods are found lesser than high priced branded products. Sometimes companies purchase good quality products in bulk from a manufacturer, and then sale it under personal brand name using personal marketing/retail network. Ghee private brand products are now being sold in wide varieties of categories like food items to regular grocery items, dairy products, etc.
Manufacturers offer private level production because it is a bulk way to increase their production volume without the responsibility of retailing. Alternatively, buyer of ghee private label can get the readymade products without maintaining the liability of a full-fledged manufacturing/production unit.
ghee private label stuffs are often considered as a lower cost alternative for established regional, national or international brands, although lately some private brand products have been identified as “premium” brands to contest with prevailing “name” products. Such brands are usually less costly than the established national brands, as the retailer enjoys the privilege to optimize the production to match market and consumer demand. At the same time the hefty advertising costs to a large extent can be lessened in store brand products sale.
Goods traded under a private brand are subject to the similar governing oversight as goods sold under a specific patented brand.
Consumer demand for such private label products might be connected to individual features such as demographics as well as socioeconomic variables.
Research has established that some retailers rely on the proposition that while publicizing by premium national brands increases the chance to pull shoppers to the store, the retailer characteristically enjoys higher profit by selling the customer a store brand.
Recently a study has published a result on store branding and store positioning. It has been observed that grocery chains such as Aldi and Save-A-Lot chiefly sell private brands to indorse general lower prices, paralleled to supermarket chains that trade with a number of brands.
How a Ghee private Brand Works
Now the question is how this private brand products work. Let’s take a closer look.
Private label products are typically manufactured by 3rd party or by a contract manufacturer, mostly on the similar production lines like other brands. They may differ only in labeling or may be completely unique. Private branding is a cost efficient way to manufacture a product without investment into the large manufacturing conveniences, hiring designers, availing employment of quality assurance personnel, or without establishing a specific supply chain.
By using external manufacturing help a retailer may offer a wide range of private brand goods that appeal to both cost-sensitive shoppers as well as premium-product purchasers.
Increasing market shares and ascending variety of private label consumer goods is now a global whiz. However, private label market shares display extensive variety across the global market and in variety of product categories.
Experiential research on private brand products has been of significant interest to both marketing academics and consumer product manufacturers. Substantial work has been done on definite areas of private-label research such as private-label brand policy, market presentation of private-label products, competition with national brands, market configuration, and relayed buyer comportment.
Advantages and Disadvantages of a Private Brand
Private brand goods offer quite a few profits to retailers. This comprises an extended product line, which allows retailers to offer a larger variety of products tempting to cost aware as well as quality conscious consumers. Private label products also allow imposing of control over marketing, letting the retailer to modify a product according to the local needs and tastes.
Many private brand products work together to start a product mix
Globally private brand is enjoying huge successes parallel to premium private labels
New channels are opening to surface up
Each brand marketing effort helps the efforts of other private labels
Many private labels are beginning to reach national/global brand status
On the snag issues, a retailer may lose huge if it makes a meagre choice about the types of products under private brand. Some branded products can be reverted to a distributor or manufacturer, but many private brand goods cannot be given back and in some cases may create a dead inventory. Also, some manufacturers may need minimum orders, so the loss can be weighty if a private brand item does not create consumer interest.
Also, there are risks related to quality assurance if the outside manufacturer fail to match the desires quality output.
The key disadvantages are:
Retailers don’t have any control over a private brand commodities
Retailers will be highly be governed by the manufacturer in terms of the quality as well as in terms of production
Designing a personal logo and packing can be difficult, risky, and expensive
Economic conditions often tend to command how these brands interrelate with the market
Private Labelled products are more like replicas of the branded products which leaves very small room for the unique identity.
Private brands, also recognized as private label and store brands, are manufactured and sold for a precise retailer and meant to contest with premium brand goods
Private brand products tend to be low-cost than established brand goods and offer retailers with higher margins.
Many retailers offer private labels, including supermarkets, which may offer organic-only finest goods or lower-cost general brands.
Private brands are usually made by third-party or contract manufacturers and can be the same as the branded merchandises, only differing in labeling, or they can be totally different.
There are still many consumers who wish to enjoy the familiarity of branded items, and big brands spend millions of revenue to persuade consumers that their brand is better than any generic or a private label product.
However it is important to care for the quality while selecting a private brandmanufacturer. It pays to be cautious and traditionalist when creating your own product line, but the potential really has no limit.