A New Zealand based Ghee Company: always ahead of the curve in dairy production
A New Zealand based ghee company is always believed to produce better quality dairy products. Like ghee, and other dairy products. For natural reason, New Zealand dairy companies produce ghee or clarified butter has created a special niche in world dairy market.
New Zealand is well known globally as one of the best leaders for dairy farming, and as a producer of world class dairy products. According to statistics, New Zealand enjoys the status of world’s highest level of dairy self-sufficiency. It has been estimated recently that dairy cow number in New Zealand is higher than human population in this country.
According to New Zealand trade information, New Zealand dairy products are exported to more than 150 different markets each year. However, the top five markets for New Zealand dairy in the year to June 2020 will be China, Australia, the United States, the United Arab Emirates, and Japan, which is going to be an extensive territory. Superior quality products and consistent quality guarantee are the reasons behind this monopoly market and monopoly of ghee-company of New Zealand.
Easy procurement of raw materials, favorable natural climate, and consistent market demand are the main triggers that have led toward the world’s highest level of dairy self-sufficiency in New Zealand. A small population of the country is another reason behind having open pastures in this country, where healthy cows can graze. Due to small population, the percentage of environment pollution is almost under control in New Zealand.
The clean and green clement climate, affable soil quality, and plentiful water support of NZ pasture-based dairy farming system take good care of cows and sheep-herd. According to dairy experts, happy cow and sheep offer better quality milk than cows and sheep kept in captivity. In this context, it is worth mentioning that New Zealand’s animal welfare framework have received a number-1(one) ranking in the World Animal Protection’s Animal Protection Index.
Happy cows and their pure and healthy milk quality is the main impetus for any New Zealand based ghee company for their quality production standard.
Overall cleanliness leads to pure food for cattle
The natural safeguard of the country from harmful pests and contagious diseases have created a favorable condition for maintaining healthy cattle. This is one of the reasons behind maintaining best grass diet of the cows and sheep for having best quality grass fed milk quality for premium dairy production, a NZ ghee company is not an exception to this quality benefit.
Dairy industry in New Zealand: a legacy
Dairy industry is one of the most prosperous trade segments in New Zeeland. New Zealand’s first dairy processing factory was founded in and around 1875, and the first export shipment of frozen butter left Dunedin in the year 1882.
Since then, the dairy industry of New Zealand has followed a path of growth and merging, climaxing in the Dairy Industry Restructuring Act 2001, which started the present regulatory framework for the modern dairy industry in NZ.
Dairy framework contributes a lot
All dairy companies operating under NZ regulatory framework and the framework runs with strict policy of quality control, which creates a positive effect altogether making NZ dairy companies .
New Zealand dairy farmers are steadfast to recurrently improving their sustainability. Their efforts to date have comprised fencing over 26,000 km of waterways to exclude cattle, which is the backbone of any NZ based ghee company as a part of dairy industry.
Systematic animal management is a critical component of NZ dairy farm profitability and sustainability. From genetics to herd management and more, New Zealand dairy business integrates all the sides of farming for maintaining their dairy products quality, which obviously available for both primary and secondary producers in New Zealand.
Only around 10% of the world’s dairy cows maintained solely on grazed pasture. This is an imperative advantage of the New Zealand dairy industry. New Zealand enjoys a climate that, in most regions, grows green grass year-round, and is mild ample that cows can be kept outdoor round the seasons.
This means that the cost of feeding and caring for dairy cows is lower than anywhere else in the world.
Unique grazing management of the cattle is one of the reasons behind the superior quality of milk in New Zealand, which is the backbone of NZ dairy and its finest Quality.
Obviously a NZ ghee company get to enjoy this quality benefit.
Advanced breed of cattle is used in New Zealand
Traditionally, milking is done twice daily in standard farming, but in New Zealand farmers now milk their cows mostly once a day. They have reported a slight decrease in milk production, but experts say that this is counterbalanced by lower labor and operational costs, and obviously better quality cow milk.
Most of New Zealand’s dairy cows are Holstein-Friesians, Jersey cows, or Ayrshires. Holstein-Friesians and Jerseys were hybridized to produce improved breed of cows that are popular because they are mid-sized, fertile and more robust in health, and produce good milk that is higher in fat and protein ratio, which is used for producing premium quality dairy products in New Zealand.
The production of dairy products largely depends upon the reliable supply of high-quality milk. Since the 1980s, milk production has escalated in response to the relative productivity of dairy farming in comparison to other land uses in New Zealand.
Milkio: New Zealand based grass fed cow ghee manufacturer
Milkio is one of the leading dairy manufacturing companies in New Zeeland that specializes in manufacturing organic grass fed quality ghee and presently this dairy ghee company has spread their market in different global territories along with a steady demand in domestic market.
Milkio Foods maintains an extensive product line that includes organic grass fed cow ghee, grass fed sheep ghee, lime ghee, garlic ghee, and many more.
A ghee private brand is a cost-efficient consumable than a branded product
A ghee private brand is a new method of doing ghee business where a manufacturer produces a goods under the name of a different seller and sale the product without the brand loyalty. These products are also known as “ghee private label” or “store brand”. ghee private brand items can be offered to retailers, such as supermarkets, with higher margin than the usual brand-name goods.
The price of private label goods are found lesser than high priced branded products. Sometimes companies purchase good quality products in bulk from a manufacturer, and then sale it under personal brand name using personal marketing/retail network. Ghee private brand products are now being sold in wide varieties of categories like food items to regular grocery items, dairy products, etc.
Manufacturers offer private level production because it is a bulk way to increase their production volume without the responsibility of retailing. Alternatively, buyer of ghee private label can get the readymade products without maintaining the liability of a full-fledged manufacturing/production unit.
ghee private label stuffs are often considered as a lower cost alternative for established regional, national or international brands, although lately some private brand products have been identified as “premium” brands to contest with prevailing “name” products. Such brands are usually less costly than the established national brands, as the retailer enjoys the privilege to optimize the production to match market and consumer demand. At the same time the hefty advertising costs to a large extent can be lessened in store brand products sale.
Goods traded under a private brand are subject to the similar governing oversight as goods sold under a specific patented brand.
Consumer demand for such private label products might be connected to individual features such as demographics as well as socioeconomic variables.
Research has established that some retailers rely on the proposition that while publicizing by premium national brands increases the chance to pull shoppers to the store, the retailer characteristically enjoys higher profit by selling the customer a store brand.
Recently a study has published a result on store branding and store positioning. It has been observed that grocery chains such as Aldi and Save-A-Lot chiefly sell private brands to indorse general lower prices, paralleled to supermarket chains that trade with a number of brands.
How a Ghee private Brand Works
Now the question is how this private brand products work. Let’s take a closer look.
Private label products are typically manufactured by 3rd party or by a contract manufacturer, mostly on the similar production lines like other brands. They may differ only in labeling or may be completely unique. Private branding is a cost efficient way to manufacture a product without investment into the large manufacturing conveniences, hiring designers, availing employment of quality assurance personnel, or without establishing a specific supply chain.
By using external manufacturing help a retailer may offer a wide range of private brand goods that appeal to both cost-sensitive shoppers as well as premium-product purchasers.
Increasing market shares and ascending variety of private label consumer goods is now a global whiz. However, private label market shares display extensive variety across the global market and in variety of product categories.
Experiential research on private brand products has been of significant interest to both marketing academics and consumer product manufacturers. Substantial work has been done on definite areas of private-label research such as private-label brand policy, market presentation of private-label products, competition with national brands, market configuration, and relayed buyer comportment.
Advantages and Disadvantages of a Private Brand
Private brand goods offer quite a few profits to retailers. This comprises an extended product line, which allows retailers to offer a larger variety of products tempting to cost aware as well as quality conscious consumers. Private label products also allow imposing of control over marketing, letting the retailer to modify a product according to the local needs and tastes.
Many private brand products work together to start a product mix
Globally private brand is enjoying huge successes parallel to premium private labels
New channels are opening to surface up
Each brand marketing effort helps the efforts of other private labels
Many private labels are beginning to reach national/global brand status
On the snag issues, a retailer may lose huge if it makes a meagre choice about the types of products under private brand. Some branded products can be reverted to a distributor or manufacturer, but many private brand goods cannot be given back and in some cases may create a dead inventory. Also, some manufacturers may need minimum orders, so the loss can be weighty if a private brand item does not create consumer interest.
Also, there are risks related to quality assurance if the outside manufacturer fail to match the desires quality output.
The key disadvantages are:
Retailers don’t have any control over a private brand commodities
Retailers will be highly be governed by the manufacturer in terms of the quality as well as in terms of production
Designing a personal logo and packing can be difficult, risky, and expensive
Economic conditions often tend to command how these brands interrelate with the market
Private Labelled products are more like replicas of the branded products which leaves very small room for the unique identity.
Private brands, also recognized as private label and store brands, are manufactured and sold for a precise retailer and meant to contest with premium brand goods
Private brand products tend to be low-cost than established brand goods and offer retailers with higher margins.
Many retailers offer private labels, including supermarkets, which may offer organic-only finest goods or lower-cost general brands.
Private brands are usually made by third-party or contract manufacturers and can be the same as the branded merchandises, only differing in labeling, or they can be totally different.
There are still many consumers who wish to enjoy the familiarity of branded items, and big brands spend millions of revenue to persuade consumers that their brand is better than any generic or a private label product.
However it is important to care for the quality while selecting a private brandmanufacturer. It pays to be cautious and traditionalist when creating your own product line, but the potential really has no limit.