Ghee, oil production up by 25.49pc , ISLAMABAD

Ghee, oil production up by 25.49pc , ISLAMABAD

ISLAMABAD: Domestic production of vegetable ghee and cooking oil increased by 25.49 percent and 25.49 percent respectively during the month of July, 2017 as compared the production of the corresponding period of last year.

According the data of Pakistan Bureau of Statistics, about 124,608 tones of vegetable ghee were produced during the first month of current financial year as compared 99,296 tons of same period last year. Meanwhile, about 32,416 tones of cooking oil produced to fulfill the domestic requirements as compared the production of 29,215 metric tons of same period last year.

A spoon of ghee full of health

About 12,213 tons of tea blended produced in first month of current financial year, which was up by 9.41 percent as compared the production of 11,179 metric tons of same period last year.

ghee and cooking oil increased by 25.49 percent

According the data, production of wheat and grain milling grew by 3.48 percent as about 482,624 tons of wheat and grains were milled against the milling of 414,215 tons of same period last year.

Top butter alternatives for a healthier lifestyle

According the computation of quantum index numbers of large scale manufacturing industries (base period 2005-06), starch and its production grew by 2.18 percent and about 27,661 tones of above mentioned commodities were produced during he first month of current financial year as compared the production of 27,071 tons of same period last year.

Eat Ghee and be Free: Ayurveda and Ghee

Copyright APP (Associated Press of Pakistan), 2017
Source : brecorder

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Read full story why Ghee ban ?

Read full story why Ghee ban ?

Ghee ban

Inconsequential as a ban on ghee usage might sound, the implications are many, from the areas of authoritarianism and impinging on personal freedom to public health. Regardless of which side of the fence one falls, the Punjab Food Authority (PFA) ban on the sale and manufacture of clarified butter is a potential game changer in the food world and could be pivotal in the overall fitness of Punjab.

On the one hand, the detriments of ghee consumption are widespread; its high fat content is a gateway to many ailments associated with obesity and even just being overweight, including heart disease and diabetes. Even though modern science might have outlined some minimal benefits, the harmful facts about a high ghee diet outweigh the benefits, with other food sources providing the same healthful nutrition without the high fat content.

Therefore, the PFA’s decision could be monumental in forever altering the diet of the people of Punjab and their overall fitness, making for an interesting longitudinal case study for nutritionists in terms of what ailments are alleviated and what new health issues arise with the absence of dietary ghee in coming years.

Conversely, at the other end of the spectrum, is the question of whether the agency can outright ban an item that many people prefer and swear by. Is it just to ban the product, as opposed to requiring health label warnings, much like on cigarette packets? It also cannot be ruled out that there might be a political foul play here.

On that note, why not ban other products that nutritionists consider ‘garbage food’ such as high-sodium chips and high-sugar junk foods and soda? It is reassuring to see the PFA dutifully investigating the healthfulness of foods. It will be intriguing to see how much ghee usage can actually be phased out by 2020.

Source : tribune

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5 reasons you should definitely have ghee this winter

5 reasons you should definitely have ghee this winter

5 reasons you should definitely have ghee this winter

This Indian superfood has stood the test of time, and is actually quite healthy.

Sounds unbelievable, doesn’t it? Our mothers and grandmothers have been pushing us to have thoda ghee since we were kids. We didn’t, because we were told that all fats are high in cholesterol, and can lead to a bunch of health issues. But actually, ghee can do us bucket loads of good!

If you’ve come across conversations with Kareena Kapoor Khan, and her renowned nutritionist friend, Rujuta Diwekar, you’ll already know that it’s true–ghee is actually really good for us. When we first came across Diwekar’s arguments, we were as surprised as you are. Over the last decade or so, nutritionists and dieticians have been telling us to cut off the fat from our lives, whether it’s oil, ghee, or lard.

So how the hell can ghee actually be good for us?

Because granny said so

Ghee is one of the dairy products that have been made and consumed in India since time immemorial. Let’s just say that generations of people in this subcontinent have grown up on ghee. We have it raw, with rice, on our dal or rotis, and even in our curries–and we’ve been doing this for centuries. So our physique is used to and built with ghee, from birth to death. And if our systems are naturally used to ghee, how can it be bad for us? Simple logic dictates that daadi ke nuskhe rarely go wrong. So how can it be wrong where ghee is concerned?

Nectar of life

According to ayurveda, the panchamrit as or five nectars of life are honey, sugar, milk, yogurt, and (guess what?) ghee! These ingredients aren’t just used because they’re ritually associated with the divine or the sacred. They actually have individual connotations, according to their specific characteristics. Ghee, for example, represents knowledge and victory. It’s obvious then, isn’t it? Having ghee actually makes you smarter, because it almost works like a brain tonic!

The superfood that burns fat

Contrary to popular believe, ghee is not an ordinary fat. It’s actually a part of the small group of top-performing fats in the world, and has short chain fatty acids. As Rujuta Diwekar explains, these fats actually help break down body fat, and increase the count of healthy bacteria in the gut and stomach. So instead of making you obese, ghee actually helps shed fat and lose weight naturally! Don’t believe us? Just check out this Instagram post by actress Huma Qureshi:

Fight off diseases

If you’ve been wondering how to fight off diseases related to your blood sugar levels, like diabetes, PCOD and obesity, here’s how. You need to have food with low glycemic index, and the best way to do that is to add ghee. Adding ghee to food reduces its glycemic index, which in turn helps regulate your blood sugar levels. So instead of leading to these diseases, ghee is a fat that helps our bodies build up the immunity to fight it.

It’s simply yummy

Finally, let’s just come down to the very basic reason to have ghee–it’s superbly delicious. Adding ghee to your food enhances its flavour like nothing else can. And it doesn’t even matter if the thing you’re cooking up is sweet, savoury or spicy. Ghee goes with everything. The heat generated from having food with ghee on top, in it, or even fried in it, will help you stay warm this winter, and every winter to come.

So let go of the guilt associated with ghee. It’s not a villain you need to avoid, but actually a blessing you must include in your daily life. Trust us, your body and palate will both thank you for having a little bit of ghee.

Source : India Today

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How Indian brands like Amul’s shuddhh ghee and Kerala-made Chandrika Soap are making a splash abroad

How Indian brands like Amul’s shuddhh ghee and Kerala-made Chandrika Soap are making a splash abroad

How Indian brands like Amul’s shuddhh ghee and Kerala-made Chandrika Soap are making a splash abroad

Americans and Europeans are putting traditional Indian foods and beauty products to unconventional use — shuddhh ghee to enhance the flavour of coffee and Chandrika bathing soap to shave their beards.

For instance, Amul Ghee, which is sold in the US through Amazon, is being plopped into mugs of latte to make bulletproof coffee, a health trend that espouses the virtues of a dollop of fat in the morning, instead of carbs.

Gopal Pillai, director and GM of Amazon India’s selling services, said local manufacturers and brands have hit the jackpot in the US and the Europe. “Apart from top brands, including Amul and Titan, many domestic players who were earlier contract manufacturers for international labels, are now reaching out directly to customers in the US through Amazon,” Pillai said.

For instance, an Indian manufacturer has sold bedsheets worth $100 million on Amazon’s US platform. However, this does not mean Americans love bright floral patterns on their beds.

“Abroad, people prefer white linen on beds. So, Indian bedsheets have become very popular as beach towels and throws,” said Pillai. That perhaps also explains why some are also being used as psychedelic wall hangings to aid in meditation.

Similarly, Kerala-made Chandrika Soap, which is arguably the world’s oldest Ayurvedic bathing bar, sold out during a ‘deal of the day’ event in the US. From creating rich lather during a shave to being stuffed in wardrobes as fresheners, these herbal soap bars, too, have stumbled upon new-found identities in foreign land.

“People across the world are quick to adopt local Indian practices, whether it’s Ayurveda or yoga,” said nutritionist Ishi Khosla. “The internet has shortened the timeline between gaining knowledge about a trend and its adoption.”

And thanks to the proliferation of Ayurveda across the world, indigenous copper tumblers that were once the mainstay of Indian kitchens are replacing beer and cocktail mugs made of glass in bars and homes abroad.

Among the many benefits of copper, the ones that Americans seem to lap up the most are, one, that it apparently keeps drinks “seven degrees colder” than glass; and two, lime juice tastes crispier in a metal cup compared with traditional pint glasses. Next in line are Tantuja sarees from Bengal, which Amazon has just started selling on its global platform.

It’s still early days but the artisans who weave them are keeping their fingers crossed: the Americans might just discover innovative ways to use six yards of cloth.

Source : brandequity

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