How Indian brands like Amul’s shuddhh ghee and Kerala-made Chandrika Soap are making a splash abroad

How Indian brands like Amul’s shuddhh ghee and Kerala-made Chandrika Soap are making a splash abroad

How Indian brands like Amul’s shuddhh ghee and Kerala-made Chandrika Soap are making a splash abroad

Americans and Europeans are putting traditional Indian foods and beauty products to unconventional use — shuddhh ghee to enhance the flavour of coffee and Chandrika bathing soap to shave their beards.

For instance, Amul Ghee, which is sold in the US through Amazon, is being plopped into mugs of latte to make bulletproof coffee, a health trend that espouses the virtues of a dollop of fat in the morning, instead of carbs.

Gopal Pillai, director and GM of Amazon India’s selling services, said local manufacturers and brands have hit the jackpot in the US and the Europe. “Apart from top brands, including Amul and Titan, many domestic players who were earlier contract manufacturers for international labels, are now reaching out directly to customers in the US through Amazon,” Pillai said.

For instance, an Indian manufacturer has sold bedsheets worth $100 million on Amazon’s US platform. However, this does not mean Americans love bright floral patterns on their beds.

“Abroad, people prefer white linen on beds. So, Indian bedsheets have become very popular as beach towels and throws,” said Pillai. That perhaps also explains why some are also being used as psychedelic wall hangings to aid in meditation.

Similarly, Kerala-made Chandrika Soap, which is arguably the world’s oldest Ayurvedic bathing bar, sold out during a ‘deal of the day’ event in the US. From creating rich lather during a shave to being stuffed in wardrobes as fresheners, these herbal soap bars, too, have stumbled upon new-found identities in foreign land.

“People across the world are quick to adopt local Indian practices, whether it’s Ayurveda or yoga,” said nutritionist Ishi Khosla. “The internet has shortened the timeline between gaining knowledge about a trend and its adoption.”

And thanks to the proliferation of Ayurveda across the world, indigenous copper tumblers that were once the mainstay of Indian kitchens are replacing beer and cocktail mugs made of glass in bars and homes abroad.

Among the many benefits of copper, the ones that Americans seem to lap up the most are, one, that it apparently keeps drinks “seven degrees colder” than glass; and two, lime juice tastes crispier in a metal cup compared with traditional pint glasses. Next in line are Tantuja sarees from Bengal, which Amazon has just started selling on its global platform.

It’s still early days but the artisans who weave them are keeping their fingers crossed: the Americans might just discover innovative ways to use six yards of cloth.

Source : brandequity





Driven by consumer demand, European butter prices have surged to reach almost €6,500/t in recent days.

Figures from the European Commission’s Milk Market Observatory (MMO) show that butter prices stood at €6,470/t on September 20 – 74% higher than the corresponding period in 2016.

The price has almost risen constantly since May 2016, when it made in the region of €2,500/t. Between then and now, prices have improved by nearly 160%.

Speaking to Agri Land on the record butter prices currently being witnessed, ICMSA (Irish Creamery Milk Suppliers Association) President John Comer said: “A butter bubble is potentially around the corner.

Butter prices have reached $7,000/t. Consumers haven’t rejected the product at that price up until now. However, there seems to be some evidence to suggest that’s just about to happen.

Comer added that powder prices need to rise to compensate for any potential decline in butter prices.

“There doesn’t seem to be any evidence of that happening currently. Even at the latest GDT auction, powder prices were down slightly and butter was back up again.”

In terms of what it means to the farm gate milk price, he said: “I think there is going to be another 1-1.5c/L [milk price increase] and then it will plateau at that.”

Comer also touched on some positives in the dairy market, saying: “Consumer resilience to the higher prices that we are currently facing is very good.

“The nutritional value of the product we produce has been underpinned by nutritionists and everybody is incorporating dairy into their daily diet across the globe.”

Source : Facebook Posts

Instant Jalebi or Rouded sweet with Milkio Ghee

Instant Jalebi or Rouded sweet with Milkio Ghee

Instant Jalebi with Milkio pure ghee

Instant Jalebi or Rouded sweet with Milkio Ghee

Prep Time: 30 minutes

Cook Time: 50 minutes

Total Time: 1 hour

Category: Sweet Dish

Cuisine: North Indian

Yield: 6

Serving Size: 6

Instant Jalebi or Rouded sweet with Milkio Ghee


  • 1. 1 cup plain flour (Maida)
  • 2. 1 tsp besan (Bengal gram flour)
  • 3. 1/2 tsp fresh yeast, crumbled
  • 4. 1 tbsp. melted Milkio ghee
  • 5. 1 tsp sugar
  • 6. 2 to 3 drops of lemon yellow food colouring for the sugar syrup
  • 7. 2 cups sugar
  • 8. A few saffron (kesar) strands
  • 9. 1/4 tsp lemon juice Milkio ghee for deep frying


  1. Sieve the plain flour and gram flour together.
  2. Dissolve the yeast in 1 tablespoon of water.
  3. Mix the flour mixture, yeast solution, Milkio ghee, sugar and lemon yellow food colouring with 2/3 cup of water to make a thick batter, making sure that no lumps remain.
  4. Keep aside for 10 minutes till the yeast ferments.
  5. Dissolve the sugar in 1 cup of water and simmer for 5 minutes till the syrup is of 1 string consistency.
  6. Add the saffron and lemon juice and mix. Remove from the fire and keep aside.
  7. Heat the Milkio Ghee in a broad saucepan (the ghee should be approximately 25 mm. (1") deep).
  8. Fill the jalebi batter into a piping bag with a single whole nozzle or a thick cloth with a small hole in the centre which is finished with button-hole stitch.
  9. Press out round whirls of the batter into the hot Milkio ghee working closely from outside to the centre of the whirl Deep fry the jalebis till golden brown and transfer into the warm sugar syrup.
  10. Drain immediately and serve hot. Do not allow the jalebi batter to over ferment.
  11. Fry the jalebi's immediately once the batter has rested for 10 minutes.

Source : Suchi’s Kitchen

Ketogenic Diet Snack Ideas

Ketogenic Diet Snack Ideas

Ketogenic Diet Snack Ideas

In addition to the above food groups, there are a number of convenient snacks which are suitable for ketogenic diets.

Here’s a list to give you a few ideas:

  • Berries and cream: Your choice of berries in a bowl with some heavy cream.
  • Boiled eggs: If you have any feelings of hunger, a few boiled eggs does a great thing for satiety.
  • Celery with cream cheeseSpread some cream cheese on a few stalks of celery for some nutrients and fat-soluble vitamins.
  • Cheese and Prosciutto: If you’re craving some finger-food, then cheese and prosciutto is an excellent option. Add a glass of red wine if you like.
  • Dark chocolate: 85% minimum.
  • Guacamole salad: Mash some guacamole and add in your ingredients of choice.
  • Keto milkshake: blend some coconut milk alongside some cacao and a natural (ish) sweetener such as erythritol. Another good option is to use fresh berries for a fruit milkshake.
  • Mozzarella sticks: The website ‘Healthful Pursuit’ has some delicious looking mozzarella sticks made with almond flour.
  • Pork rinds: Crispy pork goodness that you can easily make at home.

Key Point: A ketogenic diet doesn’t only mean meat and vegetables. There are also dozens of tasty keto snacks you can make.

Foods to Avoid on Keto

Due to the nature of the ketogenic diet, carbohydrate content in food should be low — ideally below about 5% or so.

Therefore, you need to restrict grains, starches, sugars and high-carb plant foods.

Below you can see a list of foods to avoid if you want to achieve ketosis:

  • Beer
  • Cakes
  • Cookies
  • Cereals
  • Dried fruit (a slight amount is OK, but best avoided)
  • Fruits high in carbs (banana, mango, papaya, etc.)
  • Fruit juice
  • Grains (bread, oats, pasta, rice, etc.)
  • Legumes
  • Low-fat processed foods
  • Milk (a very small amount is OK)
  • Sugary foods in general
  • Sweet wines/sugary alcohol in general
  • Tubers such as parsnips, potatoes, and sweet potatoes

And these foods are technically ‘ketogenic,’ but it’s better to avoid them for health:

  • Low-carb processed foods: they may be low-carb, but they’re usually full of additives.
  • Margarine
  • Vegetable oils

Keto versions of high-carb foods

While it’s better to stick with nutrient-dense foods like meat, fish, and vegetables, many people like a treat from time to time.

And if you want to be ‘keto’ yet still have a pizza, some bread, or even a piece of cake – it’s possible.

Image and Article source : By Michael Joseph, MSc

What Foods Can I Eat on Keto?

What Foods Can I Eat on Keto?

The first thing to remember is that despite having a ‘restrictive’ reputation, there are many things that you can eat on keto.

Want to put a ketogenic diet shopping list together? Then here are some tables showing a list of suitable foods.

Dairy Foods 

Milk contains too many sugars in the form of lactose, but aside from that most dairy foods are ideal.

Butter Cheese
Clotted Cream Cottage cheese
Cream Creme cheese
Creme fraiche Ghee
Quark Sour cream
Whipped cream Yogurt

Eggs, Meat, and Poultry

You can include all meat and poultry in a keto plan– preferably a wide variety of cuts, including bone-in meats.

Bacon Beef – all cuts
Chicken Duck
Eggs Fermented Meats (prosciutto, salami)
Ham Lamb
Mutton Pork
Turkey Venison and wild game

Fats and Oils

While any fat is technically suitable for a ketogenic diet, it’s better to avoid industrial vegetable oils.

Here are some healthy fat sources:

Avocado Oil Butter
Coconut Oil Extra Virgin Olive Oil
Ghee Goose Fat
Lard Macadamia Nut Oil
Red Palm Oil Tallow


There are countless edible fish and here are some of the commonly available ones.

Anchovy* Bream
Carp Catfish*
Cod Flounder
Haddock Halibut
Herring* Mackerel*
Sardines* Salmon*
Swordfish** Tilapia*
Trout* Tuna**

*Best sources of omega-3  **High in both omega-3 and mercury

Fruit (low sugar)

Since ketogenic diets require carbohydrate intake to be very low, most fruits are unsuitable.

However, there are plenty of low sugar fruits that are perfectly fine in moderation.

Avocado Blackberries
Blueberries Boysenberries
Coconut Cranberries
Lemon Lime
Olives Raspberry
Rhubarb Salmon berry
Strawberry Tomato

There are also many different types of berries which are okay in moderation; 


Most nuts are great for a ketogenic diet, but cashews, chestnuts, and pistachios are too high in carbohydrate.

Nuts are very energy-dense, so a handful should be enough (1 ounce/28grams)

Here are the best low-carb choices:

Almonds Brazil Nuts
Hazelnuts Macadamia
Peanuts Pecan
Pine Nuts Walnuts


Personally, I’m not a fan, but seeds are also a reasonably nutritious option for keto diets.

Aim for about a handful / 1 ounce / 28 grams.

Chia Seeds Flaxseeds
Hemp Seeds Pumpkin Seeds
Sesame Seeds Sunflower Seeds

Shellfish and Seafood

Abalone Clams
Cockles Crab
Eel Lobster
Mussels Oysters
Shrimp Scallops
Sea Squirt Squid

Vegetables Suitable For Keto

Generally speaking, lower carb veggies should be the focus: calciferous veg and leafy greens. The plants that grow above ground have the lowest carb count, while vegetables growing underground tend to have more. However, a small amount of below ground vegetables should be okay if you factor them into your total carb count.

Artichoke Asparagus
Beet Greens Bell Peppers
Bok Choy Brocolli
Brussels Sprouts Cabbage
Cauliflower Celery
Chives Cucumber
Eggplant Green Beans
Green Onion Kale
Kohlrabi Leek
Lettuce Mushrooms
Radish Red Cabbage
Rutabaga Seaweed
Spaghetti Squash Spinach
Swiss Chard Tomato
Turnip Zucchini

Key Point: As shown above, ketogenic diets might restrict some foods — but there is still a great deal of choice.

Source : By Michael Joseph, MSc